Mageía
believe í leave
Roz Agapi
HOW TO MAKE IT:
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60 ml pomegranate juice
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1 sliced orange
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1 teaspoon rosemary
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50 g pomegranate seeds
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250 ml sparkling water ice cubes
Rosemary° keeps humans young and fertile
Pomegranate° juice: symbol of fertility. "Packed with anti-oxidants, good dose of potassium, vitamin C and iron. It gives your libido a big boost and is one of the most effective aphrodisiacs. Very importantly, pomegranate juice has a positive impact on procreation. You can drink this (organic) juice without restriction; in any case, I recommend taking a glass of this every day. You can also eat the fruit itself, just chew it well! Pomegranates are a symbol of fertility because of their many seeds."
PRODUCT
It is a pink drink that used to be made mainly by people to boost women's fertility. It contains pomegranate° and rosemary°, among other ingredients. The name of the product originally comes from the ancient language, Greek, it is literally translated as 'pink love'. Thus, the name is also directly linked to the Goddess of love. The potion is packaged in a glass bottle with a useful message by the Goddess of love on it each time. It looks like a magic potion and is still seen as such. The magic of the potion makes you get pregnant (more easily).
Place
Roz Agapi is made by older female locals and sold by them in markets, local cafes and restaurants. You can also find the bottled drinks in smaller local shops. The idea is to keep the distribution local and not become a grand commercial intention. It is an exclusive product in an exclusive place with an exclusive effect.
Price
The price is fixed per bottle nationwide so that there is as little competition left as possible. It is a more expensive product in the drinks category but that is because it is positioned as a magic drink.
Promotion
We advertise through posters, flyers in places where mostly women come. For example, in dance classes or at the gynaecologist's office. Roz Agapi is also appears in the old mythologies of the country and we make use of this in our communication strategy: we bring out a nice book with mythologies around Roz Agapi that can also be read to a new generation (= word of mouth)
In the communication strategy, we also keep talking about the exclusivity of the product and how it works. We indicate that the product is meant for women by using the goddess of love and her typical colour pink.